I've visited many websites who have a section titled "Blog," but it's either rarely used or not used at all. The purpose of most business websites is to increase the customer base, right? But if someone is searching for your products or services online, if you don't have quality, well-written articles or blog posts, the odds are, few will find it.
Professionally written articles and blog posts that educate the consumer will help establish a name for the business as well as keep serve to keep brand awareness high and ultimately generate more hits to your site, as well as more customers. Content that is useful also gives the consumer more confidence in your site and increases the chances they will purchase from you.
Having a constant stream of fresh, unique content can bring more traffic to your site in a number of ways:
Now that you know why you should hire a freelance writer, how do you find the best candidate for the job?
The first step should be to write down as many details about the project as possible. Do you need a writer with specific expertise in technology, sports or travel, etc.? What type of writing style are you seeking - professional, conversational, witty, straight and to the point? How lengthy should it be, do you know how many words will be required? Will the writer need to perform research or do you have notes that you are willing to provide? How soon must it be completed? The more details you can provide to the writer, the better the end product will be.
How do you find potential freelance writers?
The next step is finding a good pool of writers that may have potential to complete the project to your specifications.
Selecting the best freelance writer
Hiring a good writer can be crucial to the success of your project, and sometimes even your business. While employing a full-time writer on your staff is not always feasible, contracting work to a skilled freelance writer is often a necessary part of business if you want to win a new client over with compelling ad copy, to increase sales of products or services, or to write content that will draw more viewers to your site.
A Freelance Writer Can Save You Money
By hiring a contractor, such as a freelance writer, you don't have to pay taxes, pay for health insurance or vacation days, and if you decide the writer is not a good fit for what you need, you can move on quickly.
While many people have good writing skills, writing online content requires having a knowledge of the specific way to write to bring traffic to your site, as well as the ability to follow AP guidelines, for example. Hiring someone who is experienced in writing online content, and can focus on the task at hand without being interrupted by a number of responsibilities makes more financial sense too.
Everything written associated with your business should be professional and polished, and without misspellings or grammatical errors. Hiring a freelance writer will assure the job is done right. It can also make your life easier, and serve to make both you and your business look good.
What types of jobs can freelance writers do?
Don't stress out over your next writing project. Let a professional help you get the job done right, and quickly, allowing you to move on to what you do best.
If you want your freelance writing venture to be successful there are a few important rules to always remember.